Posts Tagged mobile marketing
Mobile marketing should offer benefits to consumers
Posted by Frederic Nuyts in Articles in english on March 19, 2009
Mobile marketing campaigns are most likely to be effective if they result if they offer something to consumers, analysts have stated.
According to the Mobile Marketing Association (MMA), mobile coupons are a “prime example” of this, as they offer very real benefits to recipients.
The organisation was speaking after Juniper Research predicted that the redemption value of mobile coupons will go up by a third over the next year.
Indeed, the organisation was praised for helping to build a “clearer picture” of how mobile marketing is likely to develop over the next few years.
Peter Johnson, spokesperson for the MMA, commented: “Considering that mobile coupons offer much better redemption rates and are more cost-effective, they represent a win-win approach for innovative retailers.”
He added that coupons combine relevance with immediate and tangible value for consumers.
The Mobile Marketing Association recently predicted that mobile phones would account for a “significant” amount of overall advertising spending within the next five years.
Article by Michael Grady, Velti.com
Mobile search marketing ‘to become more important’
Posted by Frederic Nuyts in Articles in english on March 10, 2009
Mobile marketing executives in the UK will increasingly look to build strategies that focus on search engine marketing, it has been suggested.
According to eMarketer, 2009 will see mobile search engine marketing tactics gain traction among advertisers as use of the mobile web continues to grow.
Currently, much of the mobile marketing space centres on SMS and short code or barcode technologies, but this will change to make more room for search, the research firm stated.
“As companies look to create good mobile content to attract more eyeballs, marketers are thinking of ways to tie in advertising to the content,” eMarketer said in a statement.
Another report previously published by eMarketer indicated that spending on search engine optimisation will overtake that on contextual advertising over the next four years as firms increasingly recognise that organic listings tend to attract more clicks that paid-for ads.
Total expenditure on search engine marketing strategies will also continue to grow, the company predicted.
Article DirectNews.co.uk