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	<title>Marketing Avenue &#187; mobile marketing</title>
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	<link>http://www.marketingavenue.com</link>
	<description>The belgian blog about marketing and webmarketing</description>
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		<title>Mobile marketing should offer benefits to consumers</title>
		<link>http://www.marketingavenue.com/mobile-marketing-should-offer-benefits-to-consumers/</link>
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		<pubDate>Thu, 19 Mar 2009 10:59:54 +0000</pubDate>
		<dc:creator>Frederic Nuyts</dc:creator>
				<category><![CDATA[Articles in english]]></category>
		<category><![CDATA[MMA]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Mobile Marketing Association]]></category>

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		<description><![CDATA[Mobile marketing campaigns are most likely to be effective if they result if they offer something to consumers, analysts have stated. According to the Mobile Marketing Association (MMA), mobile coupons are a &#8220;prime example&#8221; of this, as they offer very real benefits to recipients. The organisation was speaking after Juniper Research predicted that the redemption [...]]]></description>
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		<title>Mobile search marketing &#8216;to become more important&#8217;</title>
		<link>http://www.marketingavenue.com/mobile-search-marketing-to-become-more-important/</link>
		<comments>http://www.marketingavenue.com/mobile-search-marketing-to-become-more-important/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 10:59:08 +0000</pubDate>
		<dc:creator>Frederic Nuyts</dc:creator>
				<category><![CDATA[Articles in english]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile phones]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[UK]]></category>

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		<description><![CDATA[Mobile marketing executives in the UK will increasingly look to build strategies that focus on search engine marketing, it has been suggested. According to eMarketer, 2009 will see mobile search engine marketing tactics gain traction among advertisers as use of the mobile web continues to grow. Currently, much of the mobile marketing space centres on [...]]]></description>
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