Search engine optimisation (SEO) and internet marketing can allow companies to expand their reach and attract overseas customers, it has been suggested.

In an article for BusinessZone, Chris Barling chief executive of ecommerce solutions supplier Actinic, said any firm with an internet presence automatically has access to a worldwide market.

SEO services and internet marketing campaigns can help them to reach this market and bring overseas visitors to their websites.

“The internet is a brilliant global communications medium, so its potential impact in the area of international trade is huge,” Mr Barling stated.

He advised companies to focus on their status as UK-based businesses in their marketing campaigns, as the UK has an “excellent” reputation for global trade.

And he also recommended that firms advertise their compliance with various legal and tax regulations to further enhance their credibility as a worldwide supplier.

Research carried out by the Internet Advertising Bureau recently revealed that spending on internet marketing grew by 21 per cent year-on-year between January and June 2008.

Article by ClickTrough