Online sales increased with the newspapers as there are plenty of reports telling about the Yahoo-newspaper grouping. Also several examples are being cited upon this fact where the newspapers are utilizing the ad targeting technology of Yahoo in adding up their online sales.
According to one of the reports, it has been said that this splendid association has made about $50 million in the inventory of Yahoo! In accordance with this, around 150 papers are being used and 350 more are on the way. But something more interesting is the reports of the newspaper reviews which are out these days.
It is said that the targeted sales of Hearst newspapers has been 15% premiums. The tripling of inventory was also seen which has told to cover around 70% of the market for Atlanta journal Constitution. They have also noted that the same can be sold for better rates depending on the ad targeting done by Yahoo!
These are some of the greatest news reports from the new consortium of Yahoo and newspapers during the last few months. This also explains how well the entire planning has worked out for the people. More is expected to be coming out as the race has just started and newspapers are in the lookout for further gains!
